🛠️ Career Strategy

What every good job boils down to…

Job descriptions are mostly full of bullshit. Consider, for example, these quotes from today’s job round-up (which are otherwise amazing roles):

• This leadership role requires a combination of strategic vision, team management expertise, and deep knowledge of platform best practices to drive customer acquisition, engagement, and ROI for the business.

• This role will elevate our human resources function through the strategic use of AI, technology, and a blend of business- and people-centered approaches.

• Lead special projects for areas the COO personally oversees.

When you tell your spouse what you did today, I suspect it’s not any of those. These are corporate gobbledygook that tell you nothing. They fail to explain the specific behaviors or tasks you will do daily on the job.

But it’s no surprise JDs look like this. They are neutered by countless rounds of review from Legal, HR, and any other “risk-mitigating” department that wants to weigh in, until there is no signal in the noise. The actual problems the hiring manager wants to solve have disappeared from the page.

In fact, most of the signal gets hidden behind this phrase:

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🤖 AI Tactic

Sora 2 is here 📽️ 

OpenAI has released its state of the art video model and it’s frankly jaw-dropping. It’s as good at video as Gemini’s nano-banana is at photo.

I’m not even going to say anything else. You just need to see it for yourself:

If you try this, send me what you make and I’ll feature it in a future edition!

⚡️ Execution Insight

Go-To-Market Nirvana

According to Caroline Clark, CEO at Arcade and former investor at Sequoia, a real GTM strategy is built in three layers:

1. Who’s the buyer?
Not just their title, but what they actually do all day. The only way to know is to talk to them. Around the 30th conversation, patterns emerge. Then you’ll really understand your buyer.

2. How do you reach them?
In the beginning, it’s friends, referrals, favors. Then you test channels: ads, content, partnerships, events. Track what converts. Kill what doesn’t.

3. How do you scale it?
Pricing isn’t about how much you charge. It’s about what you charge for. Level, metric, and structure are different levers. Get the metric right, and the rest follows.

Clark calls GTM “legos that form a whole.” You click pieces together, tear them apart, and learn by iteration. It only looks obvious in hindsight.

That’s the quiet truth about GTM: there’s no perfect plan. Only experiments, feedback, and time. Caroline expands upon this in a great slideshow; check it out below.

💼 Job Board

Want to work directly with one of the best COOs in the world?

Here are the 3 most interesting remote job openings I’ve seen this week:

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That’s it for this week.

-Rahul from The DesAI Digest

P.S. Reply back to this email with a business challenge you’re facing! I’d love to help.

P.P.S. if you liked this, forward it to a friend. And if you hated it, forward it to an enemy.